Do you know the difference? You should because there is a huge shift taking place in what is effective advertising and what is not effective.
"The Internet has changed the dynamics of the business world. For the past decades, marketers have used 'outbound' marketing techniques such as trade shows and print advertising, where marketers push out a message far and wide hoping that it resonates with a few individuals. These outbound marketing methods are becoming less and less effective....Today, consumers are going to the Internet to start their purchasing process. In order to remain competitive, businesses need to utilize 'inbound' marketing techniques to 'get found' by the consumers searching for their products and services online."
--excerpt from the Hubspot article below.If your advertising dollars are limited, (and whose aren't?) you should read this short article from Hubspot.